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Client Neutrogena
Industry Health & Beauty
Neutrogena aimed to promote the brand to young women for its “Deep Clean” product line. By offering make-up and style counsel for job interviews, and a competition to win a traineeship at Johnson & Johnson China, we successfully executed campus promotion at Shanghai’s universities. Collaterally, we launched an online campaign with a microsite, which counted 280,000 visitors in one month.
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